Coast is an iconic personal cleansing brand and known as “The Eye Opener” for awakening users through an invigorating and refreshing early morning shower experience.
Zest beauty bar soap was introduced in 1952 with the promise that “for the first time in your life feel really clean.” Zest was the first nationally advertised deodorant bar. It offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly without leaving a sticky soap film.
“Only VO5 has 5 Vitamin Oils for Healthy, Beautiful Hair! VO5, Affordable Indulgence!”
“You’re not fully clean unless you’re Zestfully Clean!”
“Hair You’ll Rave About for Style that Stays!”
“We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to the great Zest brand but to also adding complementary brands to the company in the future.”
– Brynwood Partners
Contact
High Ridge Brands Co.
5 High Ridge Park
Stamford, CT 06905
(888) 289-4111 info@highridgebrands.com
High Ridge Brands is a portfolio company of Brynwood Partners.
Founded in 1984, Brynwood Partners is a private equity firm that makes control investments in lower middle market companies over a long-term horizon. The firm acquires companies in a diverse range of industries with enterprise values between $25 and $125 million.
