Coast is an iconic personal cleansing brand and known as “The Eye Opener” for awakening users through an invigorating and refreshing early morning shower experience.

Zest beauty bar soap was introduced in 1952 with the promise that “for the first time in your life feel really clean.” Zest was the first nationally advertised deodorant bar. It offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly without leaving a sticky soap film.

“Only VO5 has 5 Vitamin Oils for Healthy, Beautiful Hair! VO5, Affordable Indulgence!”

“You’re not fully clean unless you’re Zestfully Clean!”

“Hair You’ll Rave About for Style that Stays!”

“We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to the great Zest brand but to also adding complementary brands to the company in the future.”

– Brynwood Partners

News

Apr 13, 2012

GREENWICH, CT — April 3, 2012 — Brynwood Partners VI L.P. announced today that its portfolio company, High Ridge Brands Co., has acquired the global rights to the Coast personal cleansing brand from The Dia… Continue Reading

Aug 26, 2011

GREENWICH,
CT — August 24, 2011 — Brynwood Partners VI L.P. announced today that its
portfolio company, High Ridge Brands Co., owner of the North American Zest
personal cleansing franchise, has signed a … Continue Reading

High Ridge Brands is a portfolio company of Brynwood Partners.

Founded in 1984, Brynwood Partners is a private equity firm that makes control investments in lower middle market companies over a long-term horizon. The firm acquires companies in a diverse range of industries with enterprise values between $25 and $125 million.

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