“Only VO5 has 5 Vitamin Oils for Healthy, Beautiful Hair!……VO5, Affordable Indulgence!”

“Hair You’ll Rave About for Style that Stays!”

“We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to the great Zest brand but to also adding complementary brands to the company in the future.”

– Brynwood Partners

Zest beauty bar soap was introduced in 1952 with the promise that “for the first time in your life feel really clean.” Zest was the first nationally advertised deodorant bar. It offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly without leaving a sticky soap film.

“You’re not fully clean unless you’re Zestfully Clean!”

News

Aug 26, 2011

GREENWICH,
CT — August 24, 2011 — Brynwood Partners VI L.P. announced today that its
portfolio company, High Ridge Brands Co., owner of the North American Zest
personal cleansing franchise, has signed a … Continue Reading

Jan 05, 2011

In the long list of catchy jingles “You’re not fully clean unless you’re Zestfully clean” ranks at or near the top, perhaps just shy of “The best part of waking up…” But we’re guessing it was mo… Continue Reading

High Ridge Brands is a portfolio company of Brynwood Partners.

Founded in 1984, Brynwood Partners is a private equity firm that makes control investments in lower middle market companies over a long-term horizon. The firm acquires companies in a diverse range of industries with enterprise values between $25 and $125 million.

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