High Ridge Brands Kicks Off Nonprofit Family-to-Family’s “Bath-Packs for Flint” Campaign with Large Donation of Personal Care Products for Flint, Michigan Families Affected by Water Crisis

HASTINGS-ON-HUDSON, N.Y.March 9, 2016 /PRNewswire/ — Family-to-Family, Inc., a national non-profit poverty relief organization announced today that High Ridge Brands, maker of Zest®, VO5®, White Rain®, Coast® and Rave® is donating thousands of personal care products to The Boys & Girls Club of Greater Flint to kick off Family-to-Family’s “Bath-Packs for Flint” campaign.

The effort is intended to provide low income Flint, Michigan families affected by the contaminated water crisis with travel-ready, individual bags filled with soap, shampoo, conditioner, body wash, deodorant, toothpaste and a travel toothbrush for showering on the go. Many Flint families are catching showers where they can, some travelling outside the city to shower at a friend or relative’s home.

“The people of Flint are in the midst of a crisis that makes bathing and showering a difficult task. We are in a position to help by providing essential hair and skin care products. We are proud to partner with Family-to-Family and the Boys & Girls Club of Flint to help donate to this cause,” said James Daniels, CEO of High Ridge Brands.

The donated items will be collated into “Bath-Packs” at the Boys & Girls Club of Greater Flint, by the children on Thursday, March 10th. The “Bath-Packs” will then be taken home by the children for personal use and to share with family members, neighbors and friends.

“For families living in profound poverty, basic personal care items are always hard to come by, because non-food items like soap and shampoo can’t be purchased with SNAP benefits (formerly food stamps),” says Pam Koner, Family-to-Family’s Executive Director. “With the burden of even higher than normal household expenses relating to the water crisis, the problem in Flint is even greater today than before.”

This initial High Ridge Brands product donation is being followed by a Family-to-Family giving opportunity for those eager to help the families in Flint. A posted wish list on Family-to-Family’s website (www.family-to-family.org) enables donors to purchase and send their own “Bath-Packs,” directly helping a child in need at the Boys & Girls Club of Greater Flint.

“We are overwhelmed by the generous support of High Ridge Brands and Family–to-Family as they partnered together to create the “Bath-Packs for Flint” program,” said Tauzzari Robinson, CEO of the Boys & Girls Club of Greater Flint. “The water situation has certainly been challenging, but our children are resilient and it actually has been a great learning experience for them. Our kids are personally witnessing the power of people reaching out to help each other during a time of need.  What a great life lesson!”

Several high schools have also joined the “Bath-Packs for Flint” effort – Hastings High School in Hastings-on-Hudson, NY and Troy High School in Troy, Michigan– with students collecting personal care items and packing them into individual bags to ship to Flint’s Northwestern High School, a school whose population has been hit hard by the water crisis.

High Ridge Brands’ donation to the “Bath-Packs for Flint” campaign will help expand the reach of Family-to-Family’s Shower To The People program, an ongoing poverty relief effort that provides basic personal care products to American families in need. To date, High Ridge Brands has donated over 3 million showers worth of products to social service organizations across the U.S. through Shower To The People.

About Family-to-Family
Family-to-Family, Inc. (www.family-to-family.org) is a grassroots nonprofit 501c3 hunger and poverty relief organization dedicated to providing food, personal hygiene products and other basic life essentials to American families struggling with the challenges of poverty. By connecting donors one-to-one with specific families in need, Family-to-Family brings a large and seemingly intractable problem – poverty – into personal focus, making proactive, attainable results possible… one family at a time.

About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands provides families with high quality personal care products at a great value. High Ridge Brands Family of Values portfolio includes Alberto VO5® brand in the U.S. and Puerto Rico, as well as Rave® and White Rain® hair care products, and Zest® and Coast ® personal cleansing brands globally. For more information, please visit www.hrbsites.staging.wpengine.com.