High Ridge Brands LLC. Acquires Continental Fragrances, Ltd. From SG Holdings Acquisition, Inc.
GREENWICH, CT — October 1, 2015 — High Ridge Brands LLC., a portfolio company of Brynwood Partners VI L.P., announced today that it has acquired Continental Fragrances, Ltd., owner of the iconic Salon Grafix hair styling brand, from SG Holdings Acquisition, Inc. Terms and conditions of the transaction were not disclosed.
Since 1998, Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salon-quality hair styling products to consumers throughout North America. Today, Continental Fragrances offers a diverse hair styling portfolio of brands that, in addition to Salon Grafix, also includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others. The company’s products are widely distributed through leading retailers in the food, drug, mass and beauty channels.
“We are excited to own Salon Grafix and the other Continental Fragrances brands,” said James Daniels, President and CEO of High Ridge Brands. “We look forward to integrating these brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix’s premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands’ current hair styling portfolio which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands.”
“We are thrilled to announce the acquisition of Continental Fragrances into our very successful High Ridge Brands business,” said Dario Margve, Chairman of High Ridge Brands and a Managing Director of Brynwood VI. “The addition of the Continental Fragrances’ brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners.” Mr. Margve continued, “While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition.”