High Ridge Brands

Skin cleansing category Shot
Skin cleansing category Shot

Skin Cleansing

Our portfolio of trusted, iconic brands in skin cleansing, such as Zest®, Coast® and White Rain® have been helping people feel good for generations.

Oral care category shot
Oral care category shot

Oral Care

Our portfolio of well-recognized oral care brands, such as REACH®, Firefly®, Dr. Fresh®, and Binaca®, have been making it easier for families to achieve good oral health by encouraging healthy oral hygiene habits among kids and adults.

Hair care category shot
Hair care category shot

Hair Care

Our portfolio of hair care brands, household names such as Alberto VO5®, Rave®, LA Looks®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, White Rain® and Zero Frizz®, have been fulfilling hair care needs for decades.

Kids category shot
Kids category shot

Kids

Our well-recognized brands, such as REACH® and Firefly®, in addition to our strong portfolio of leading children’s licenses such as Avengers®, Barbie®, Hello Kitty®, LOL®, My Little Pony®, Shopkins®, Spiderman®, Star Wars®, and Transformers®, have been making healthy oral care habits more fun for kids, encouraging healthy oral hygiene from an early age.