8/26/11: High Ridge Brands Acquires the VO5 and Rave Brands

Aug 26, 2011

GREENWICH,
CT — August 24, 2011 — Brynwood Partners VI L.P. announced today that its
portfolio company, High Ridge Brands Co., owner of the North American Zest
personal cleansing franchise, has signed a definitive purchase agreement with
Unilever to acquire from Unilever the Alberto VO5 brand and marketing rights in
the U.S. and Puerto Rico; as well as the rights to the Rave brand and marketing
rights worldwide. Unilever
has retained the rights to the Alberto VO5 brand outside the U.S. and Puerto
Rico. High Ridge Brands is based in Stamford,
CT and Brynwood VI is its majority owner. The transaction, which is subject to
approval by the U.S. Department of Justice, is expected to close by the end of
August. Terms and conditions of the transaction will not be disclosed.