Family of Values

Zest
With it’s signature fragrance that is refreshing and stimulating, Zest is synonymous with feeling clean, fresh and moisturized. Zest currently makes body wash and bar soap in
a wide array of scents.
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VO5
VO5 shampoos, conditioners, hair styling and treatments are made with a unique blend of vitamins
to replenish moisture and help fortify hair for salon quality performance from roots to ends.
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Rave
Hold your style rain or shine with Rave! The signature hold is now combined with an anti-humidity formula, RAVE with ClimaShield TM, which keeps hair in place and style in control. Rave currently makes an aerosol and non-aerosol hairspray.
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Coast
Coast soap’s unique deodorant formulation with extra odor protection will keep you smelling fresh throughout the day. Available in bar soap and body wash.
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White Rain
White Rain products available in shampoo, conditioner, body wash, styling and now bar soaps!
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Salon Grafix
An iconic brand from the days of Big Hair! Salon Grafix has evolved into a multi-faceted brand with professional-grade formulas that deliver salon-quality results.
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LA Looks
Still the leader in hair gels, LA Looks is known for its styling performance products that maintain your look all day long.
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Thicker Fuller Hair
Thicker Fuller Hair® products are formulated with Cell-U-Plex technology, a synergistic blend of pure plant extracts, vitamins and proteins that infuses the hair shaft to instantly bodify and amplify fine, thin hair.
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Zero Frizz
Since the mid-90s, Zero Frizz® has provided high-quality, anti-frizz performance at a savvy price alternative to higher priced brands.
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Firefly
Firefly® is a leader in children’s oral care solutions, delivering Good. Clean. Fun. to entertain children into healthy habits that last a lifetime, while helping to minimize mess.
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Reach
REACH was the first toothbrush with an angled neck to make it easier to clean hard to reach places in your mouth.
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Bianca
Binaca is specially formulated to freshen your breath instantly. It kills germs that cause bad breath and dissolves lingering aftertastes.
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Dr. Fresh
Dr. Fresh’s mission is to improve oral care by providing highly innovative solutions and remarkable value for the whole family.
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Family To Family
Our Family of Values brands are proud to support families in need by donating up to 3 million showers-worth of product through the Family-to-Family Shower To The People program.

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