Family of Values

With it’s signature fragrance that is refreshing and stimulating, Zest is synonymous with feeling clean, fresh and moisturized. Zest currently makes body wash and bar soap in
a wide array of scents.
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VO5 shampoos, conditioners, hair styling and treatments are made with a unique blend of vitamins
to replenish moisture and help fortify hair for salon quality performance from roots to ends.
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Hold your style rain or shine with Rave! The signature hold is now combined with an anti-humidity formula, RAVE with ClimaShield TM, which keeps hair in place and style in control. Rave currently makes an aerosol and non-aerosol hairspray.
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Coast soap’s unique deodorant formulation with extra odor protection will keep you smelling fresh throughout the day. Available in bar soap and body wash.
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White Rain
White Rain products available in shampoo, conditioner, body wash, styling and now bar soaps!
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Salon Grafix
An iconic brand from the days of Big Hair! Salon Grafix has evolved into a multi-faceted brand with professional-grade formulas that deliver salon-quality results.
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LA Looks
Still the leader in hair gels, LA Looks is known for its styling performance products that maintain your look all day long.
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Thicker Fuller Hair
Thicker Fuller Hair® products are formulated with Cell-U-Plex technology, a synergistic blend of pure plant extracts, vitamins and proteins that infuses the hair shaft to instantly bodify and amplify fine, thin hair.
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Zero Frizz
Since the mid-90s, Zero Frizz® has provided high-quality, anti-frizz performance at a savvy price alternative to higher priced brands.
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Firefly® is a leader in children’s oral care solutions, delivering Good. Clean. Fun. to entertain children into healthy habits that last a lifetime, while helping to minimize mess.
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REACH was the first toothbrush with an angled neck to make it easier to clean hard to reach places in your mouth.
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Binaca is specially formulated to freshen your breath instantly. It kills germs that cause bad breath and dissolves lingering aftertastes.
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Dr. Fresh
Dr. Fresh’s mission is to improve oral care by providing highly innovative solutions and remarkable value for the whole family.
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Family To Family
Our Family of Values brands are proud to support families in need by donating up to 3 million showers-worth of product through the Family-to-Family Shower To The People program.

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