White Rain just celebrated its 60th anniversary and you are invited to the party! Come join the millions of people that use our products every day, and we’ll help you take great care of your body and hair while indulging your senses! With White Rain, you can look and feel good at an affordable price – now that’s value!

Zest beauty bar soap was introduced in 1952 with the promise that “for the first time in your life feel really clean.” Zest was the first nationally advertised deodorant bar. It offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly without leaving a sticky soap film.

“Only VO5 has 5 Vitamin Oils for Healthy, Beautiful Hair! VO5, Affordable Indulgence!”

“You’re not fully clean unless you’re Zestfully Clean!”

“Hair You’ll Rave About for Style that Stays!”

“We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to the great Zest brand but to also adding complementary brands to the company in the future.”

– Brynwood Partners

Coast is an iconic personal cleansing brand and known as “The Eye Opener” for awakening users through an invigorating and refreshing early morning shower experience.

High Ridge Brands Acquires the White Rain Brand from Sun Products

GREENWICH, CT and WILTON, CT — June 26, 2012 — Brynwood Partners VI L.P. and The Sun Products Corporation jointly announced today that Brynwood VI’s portfolio company, High Ridge Brands Co., has signed … Continue Reading

High Ridge Brands Acquires the Coast Brand from Henkel

GREENWICH, CT — April 3, 2012 — Brynwood Partners VI L.P. announced today that its portfolio company, High Ridge Brands Co., has acquired the global rights to the Coast personal cleansing brand from The Dia… Continue Reading

High Ridge Brands Acquires the VO5 and Rave Brands

GREENWICH,
CT — August 24, 2011 — Brynwood Partners VI L.P. announced today that its
portfolio company, High Ridge Brands Co., owner of the North American Zest
personal cleansing franchise, has signed a … Continue Reading

Catchy Jingles

In the long list of catchy jingles “You’re not fully clean unless you’re Zestfully clean” ranks at or near the top, perhaps just shy of “The best part of waking up…” But we’re guessing it was mo… Continue Reading

Bynwood Announces Zest Acquisition

Brynwood said Tuesday that High Ridge Brands purchased the rights to the Zest bar soap and body wash brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Connecti… Continue Reading

Zest Acquisition

Brynwood Partners VI L.P. announced today that its newly-formed portfolio company, High Ridge Brands Co., has acquired the Zest brand from The Procter & Gamble Company. High Ridge Brands purchased the right… Continue Reading

High Ridge Brands is a portfolio company of Brynwood Partners.

Founded in 1984, Brynwood Partners is a private equity firm that makes control investments in lower middle market companies over a long-term horizon. The firm acquires companies in a diverse range of industries with enterprise values between $25 and $125 million.

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