1/5/11: Catchy Jingles

Jan 05, 2011

In the long list of catchy jingles “You’re not fully clean unless you’re Zestfully clean” ranks at or near the top, perhaps just shy of “The best part of waking up…” But we’re guessing it was more than the jingle and the Ocean Breeze scent that attracted Brynwood Partners to buy the brand from Procter & Gamble. Brynwood is using the brand as an anchor for a new platform called High Ridge Brands.